Matcha Gone Mainstream

With the increasing popularity of matcha, there is a loss in quality and connection to its cultural roots. Partnering with my friend Brendon, who has a passion and skill for making the drink, we created these graphics for his brand “Dino Matcha”. We were inspired by so many different aspects of asian culture and wanted it to shine through, not just the drink but the branding as well. You will see illustrations and fonts inspired by the “Hirono” brand and color choices that reflect the importance of the color of your matcha.